Writing angry emails is great therapy. Sending them is always a bad idea. There’s a GOOD reason why humans get angry: it’s to adjust our behaviour when someone is attacking us, so that we can respond appropriately; and in particular,…
Category: General
Write for the Skim
Most of what I write these days is marketing via email and the web, so I focus a lot-lot-lot on skimmability. What I try to do is find ways to make words stand out that will get someone who’s skimming…
The Future of News: Click Here to Help
News reports are generally upsetting, not just because of the tragedies that often make the headlines, but because as we sit and watch or read reports, we feel helpless. There’s nothing we can do. So why not fix it? Why…