Most of what I write these days is marketing via email and the web, so I focus a lot-lot-lot on skimmability. What I try to do is find ways to make words stand out that will get someone who’s skimming…
Author: Byron Alley
The Future of News: Click Here to Help
News reports are generally upsetting, not just because of the tragedies that often make the headlines, but because as we sit and watch or read reports, we feel helpless. There’s nothing we can do. So why not fix it? Why…
Let’s Hope the iPad Kills Flash
One of the biggest reasons I’ve owned an iPhone for a few years now is how it handles the web. An amazing web browser on my phone means that I can do a lot of important work from wherever I…